Applied Business Applications

The Art of Creating Value from Knowledge

MAPS Overview

MAPS was developed to address the pains associated with the planning and fulfillment of Marketing Activities

 

MAPS supports different types of Marketing Activities while addressing the diverse requirements of all stake holders.

 

Pains

· Lack in collaboration

· Slow information flow 

· Lengthy approval process

· Intensive paper work

· Un-orchestrated execution

· Delayed feed back from fulfillment

· Slow reaction to competition

· Loose  control and check points 

· Loose link between Budget, Planning and fulfillment

· –Dwindling ownership

· –Slow to take corrective actions   

Marketing Activities Planning Solution (MAPS) is developed using EKS. Universe^©.  it automate Marketing Activities Planning and provide facilities to monitor Budget allocation and Marketing activity Fulfillment processes through integration with the corporate ERP.